Media relations

Over the last two decades, the media has changed more than almost any industry. Facebook influences elections, youtube causes markets to shift overnight, and Snapchat shapes the way that people learn about the world. The companies that make up the global economy look nothing like they did 20 years ago, and the content creators and journalists covering these shifts look for stories in a dramatically different way than they used to. To master relating with the media in today’s world, you need a mix of professionalism, tenacity, and creativity that can only come by working with a firm comprised of both seasoned professionals and digital natives. At TrendLogic, we move with the industry by combining years of experience and youthful creativity to reach out to the media in innovative ways, influence the story that is shaping public perspective, train you on the best ways to connect with the creators moving forward, and help you craft the story that will get you noticed amidst all the noise.

In short: we spend time on Snapchat so you don’t have to.

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Public relations

It’s impossible today to have a product or a company and not interact with the public. Our world is so connected that your customers, partners, and the media won’t allow you to stay silent. Your story is being told with or without you. People are already asking you questions online, they’re sharing articles about you, they’re talking about you in videos and podcasts, and they’re snapping your logo and adding it to countless online platforms you’re not yet aware of. Only by working to create content, distribute it to the right channels, manage your message and measure the results can you hope to tell the best story possible. At TrendLogic, we don’t separate Media and Public Relations – they live together as we hone a story that resonates with people in the way that you hope it does. When an artist creates a great work and releases it into the world, he cannot control how the public reacts, but today, he can join the conversation. That’s where we come in.

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Client coverage

About us

Given our strategy of using publicity as a major tool in achieving our clients’ goals, our media-relations services are critically important in almost all of our programs. We have developed and maintain invaluable relationships with key editors, writers, reporters and producers in every corner of the media world—daily newspapers, wire services, trade, consumer and business, financial outlets, broadcast and cable television programs and new media outlets.

Through these contacts we have a reputation among the media for accuracy and professionalism that brings a high level of credibility to our interactions with the press on behalf of all our clients.

Happy clients

TrendLogic Public Relations offers personalized attention, business strategy, superior service, and uses its extensive network of media contacts to promote our company. TrendLogic has successfully marketed SolarWindow as sought-after television guest and innovative renewable energy leader with the press. TrendLogic has gone beyond our expectations in offering us personalized and professional attention, creative ideas and compelling written materials for our public awareness campaigns. They are sophisticated, savvy, and get the job done. I highly recommend this accomplished public relations team.

John A. Conklin – SolarWindow

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Knowing that your PR firm and its representatives are passionate about you as a client builds he best kind of confidence. The reciprocal confidence I share with the team at TrendLogic PR means that I never have to doubt that they have my best interest at heart. And, I can trust that their enthusiasm and sincere understanding of me and my company comes through in every interaction they have with the media and other important influencers on my behalf. I always feel as though we are all part of a team effort when working together.

Thomas Bold – Renovacare, Inc.

TrendLogic PR does a stellar job for us in everything they do, whether it be pitching our story to the press, creating stand-out marketing content or providing key communications counseling to tackle challenging media campaigns. They aren’t just professional about our account, they take ownership of it as if it’s their own. They always go beyond the call of duty and combine that with tremendous follow through – and best of all – they get results!

Gabriel Walker – TrendLogic Client

From our blog

Where We Write

When inspiration strikes, you need to be ready… Emily Dickinson once wrote about how she’d sit on her porch, sipping away on a cold beverage and staring out across a field, when she would see a poem rolling at her. It would come across that field, and she’d run upstairs and grab a pen and…

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Top Places for Great Stories

While the internet is awash in click bait filled titles and repurposed content, top journalists and online storytellers are producing more and better content than ever before, you just need to know where to look to find the best stories from the most creative and inspiring writers. We’ve pulled together a list of some of…

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Our Favorite Ways to Stay Inspired

How we keep our pens sharp and our fingers nimble As PR professionals, we’re not strangers to staring at a blank page and trying to come up with a story to tell. Crafting that perfect sentence or simply moving from one paragraph to the next is often so challenging we want to put down the…

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